About Us | Rugged. Forged. Ruthless.

RUGGED. FORGED. RUTHLESS.

THE RFR STORY

ABOUT THE BRAND

MADE IN AMERICA.

Rugged. Forged. Ruthless. A clothing brand founded by James Garcia in 2023.

We are more than just an apparel company; we're a testament to the true value of grinding it out, putting food on the table every night, and doing what has to be done.

We are Americans - dirty, hardened, relentless people.

We get the job done no matter what.

Building. It's my passion, my hobby. It's the math, the perfection. It's about starting with nothing and creating something meaningful.

ABOUT THE FOUNDER

JAMES GARCIA

I am a Union Carpenter, a tradesman, a provider, and an American. I am not a carpenter for 8 hours a day, I am a carpenter 24hrs a day, even when I sleep. It is who I am.

I'm here building to provide for my family and to build my country. Other people are here for money, money is nice, but I'm here to represent the soul and patriotism of true Americans.

This is for the ones that build and secure this country. The dirty, hardened, relentless men and women that put their feelings aside and do what has to be done so people can live.